British University Vietnam (BUV) has been recognized as one of the Top 100 Best Places to Work in Vietnam for 2025. The university achieved a prominent position in the Medium Enterprise category and secured third place in the Services sector, which includes consulting, training, media, entertainment, and related fields.
In its inaugural year of participation, BUV demonstrated performance indicators that significantly surpassed the industry average across all five stages of the Employer Brand Health Check model. This achievement underscores the university’s commitment to creating a positive and attractive work environment.
Employer Brand Health Check Highlights
The Employer Brand Health Check report revealed several key insights into BUV’s appeal as an employer:
Attention: BUV achieved an Attention score of 83.6%, exceeding the sector benchmark of 75%. This indicates a high level of awareness and recognition among potential candidates.
Interest: A substantial 6.7% of sector talent considered BUV as a potential employer, demonstrating a strong level of interest in the university.
Action: Notably, 3.8% of respondents were ready to take action and apply for positions at BUV, significantly higher than the sector average of 1.5%. This suggests a proactive interest in joining the university.
Desire: An impressive 2.5% of respondents perceived BUV as an “ideal place to work,” nearly three times the market average. This highlights the university’s strong reputation and desirability as an employer.
The report identified several key factors contributing to BUV’s strong employer appeal:
- A transparent international working environment
- A culture of respect and diversity
- Clear development pathways
- Integrity as a core value
- A modern, secure workplace
These elements collectively contribute to BUV’s positive employer image, positioning it as a highly desirable place to work and moving it beyond simple awareness among job seekers. The university’s success across all five stages—Attention, Interest, Action, Desire, and First Choice—demonstrates its effectiveness in attracting and engaging talent.
BUV’s staff members at a company event. Photo courtesy of BUV
“Vietnam’s 100 Best Places to Work” Ranking
The “Vietnam’s 100 Best Places to Work” ranking is an annual initiative conducted by Anphabe, a consultancy specializing in employer branding. The program has been running for the past 12 years and is endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) and verified by market research firm Intage Vietnam. The 2025 survey involved responses from 73,000 individuals, including over 7,000 students, who evaluated more than 650 companies across 18 industries. This comprehensive survey provides valuable insights into employee perceptions and preferences, helping to identify top employers in Vietnam.
A Holistic Approach to Employee Life Cycle
Tran Thi Lan Huong, Director of Human Resources at BUV, emphasized the university’s holistic employee life cycle approach. Rather than solely focusing on talent attraction, BUV designs each stage, from onboarding to development and engagement, to unlock individual potential while strengthening commitment and contributing to the organization’s sustainable growth. This comprehensive approach ensures that employees feel valued, supported, and motivated throughout their careers at BUV.
International Environment and Diverse Workforce
As an international environment with staff from diverse cultural and educational backgrounds, BUV recognizes the need for a flexible management approach. The majority of its employees hold advanced academic qualifications, and 100% of its lecturers possess international degrees, forming a highly skilled and diverse workforce. This diversity enriches the university’s culture and fosters a collaborative environment where employees can learn from one another.
Learning and Development Initiatives
BUV is committed to providing its staff with opportunities for continuous learning and development. The university deploys a multi-layered training framework that includes:
- Regular professional development courses
- Management training programs
- Workshops on mental well-being
- Workshops on innovation
- Training on global-working competencies
These initiatives enable staff to strengthen their capabilities and adapt to the dynamics of the digital era. BUV upholds a culture of lifelong learning as a core value, which supports operational agility and strengthens cross-department collaboration.
BUV staff are supported in developing essential life and soft skills. Photo courtesy of BUV
Cultivating a Cohesive and Diverse Community
BUV places a strong emphasis on cultivating a cohesive and diverse internal community. Various activities, such as:
- Team-building events
- Sports tournaments
- Community service initiatives
serve as cultural anchors, helping the multinational workforce connect and strengthen shared values. Quarterly and annual recognition awards honor outstanding individuals and teams, fostering motivation and continuous growth.
Employee Benefits and Well-being
In terms of employee benefits, BUV adopts a comprehensive policy framework that supports both physical and mental well-being. This includes:
- Premium healthcare coverage
- Annual health check-ups
- Flexible leave policies
- A performance-based reward scheme
A modern, environmentally conscious workplace, combined with a transparent, respectful, and inclusive code of conduct, aims to ensure that employees feel empowered, heard, and valued.
BUV staff attend a sport event. Photo courtesy of BUV
Long-Term Vision and QS 5-Star Rating
Professor Rick Bennett, Deputy Vice-Chancellor and Vice President of BUV, emphasized the shift in focus from merely attracting talent to nurturing and developing people for the long term. He noted that a strong working environment, which is well-governed and effectively managed, is a criterion that has contributed to BUV maintaining its QS 5-Star overall rating for the second cycle and for six consecutive years. This recognition reflects the university’s commitment to providing a high-quality educational experience and a supportive work environment.
BUV’s people strategy aims to build a long-term development pathway for individuals who choose to grow and contribute within the institution, working toward its goals of becoming a leading international university in Vietnam and the surrounding regions and ultimately entering the Top 100 universities in Asia.
